Types of Stock Photography
For marketing and advertising campaigns, companies use stock photography. Licensed stock photography in web, broadcast, and print can be used to advance the objectives of a business by providing high - quality images that will make the project look professional. Stock photography is categorized into two - rights managed stock photography and royalty free photography.
In rights managed stock photography, the license to use the photography is negotiated according to a number of criteria which includes the duration of use, the manner in which it will be used, image size, image quality and exclusivity. These licenses are more expensive than the royalty free licenses but they allow for broader usage. Rights managed photographs are typically exclusive to your company. This means during the duration of your license, no other agency or company can use them.
Royalty free licenses, on the other hand, allows for mass usage of the photographs for a set fee. In this case, the best stock image photographer can license a single image several times. You can use the same photograph on thousands of copies of your marketing and advertising materials and distribute them.
If you need a higher usage for the images, you will be required to pay additional fees. In royalty free licenses are not exclusive therefore other agencies of companies can use the stock images while your license is still valid. Many firms can use the same stock media at the same time in royalty free licenses.
Regardless of the type of license, if stock media contains a person it will require a model release. This gives the photographer to use and sell the person's likeness. An appropriate model release is important if a stock media will be used for commercial purposes. However, if the stock photography is categorized as editorial, it cannot be used for commercial purposes. They can only be used for educational applications such as in textbooks or in news reporting like in newspapers. More importantly, stock photography has restrictions. This ensures that the images or other media are not used for illegal purposes or in a defamatory manner. You are also not allowed to use stock photography images on merchandise that is for resale like t-shirts or mugs.
Stock photography media can be obtained directly from the photographer, alternatively, you can get licenses from stock image firms. Microstock firms sell stock photography through the internet. The images from microstocks are usually taken by amateurs and are relatively cheaper than the high-quality ones. For more facts and information about stock photography, you can go to https://www.reference.com/hobbies-games/photography-d3417321f310e69.